NetBet Italy, a flagship iGaming operator based in Italy, is pleased to announce a content distribution agreement with 1×2 Network, a UK-based developer and provider of online virtual sports, fixed odds and casino games. The deal includes the official integration of 1×2’s large gaming portfolio on the NetBet Italy platform.
Goals of the partnership
With this partnership, NetBet Italy hopes to solidify its presence in the Italian market and introduce latest content to their already loyal and new audience. Examples of content that will be hosted on the NetBet Italy platform are: 1 Million Megaways BC, Megaways Jack and The Magic Beans and Branded Megaways.
What’s more, both operators work under the same goal, which is to bring players the ultimate gaming experience, meaning that this partnership will provide an “out-of-this-world” gaming experience to existing and new players as it combines NetBet Italy’s powerful market presence and the aforementioned commitment to players satisfaction with 1×2’s renowned skill when it comes to developing premium casino games.
Commenting on the partnership, Claudia Georgevici, Public Relations Manager of NetBet Italy, said: “We are happy to join forces with 1X2 Network and introduce its thrilling portfolio of games to our esteemed players. Our focus has always been on providing the ultimate gaming experience and this partnership will allow us to further expand our offerings and meet the diverse preferences of our customers.”
On the other hand, 1×2 Network will enjoy the new popularity that comes with combining its portfolio with the top-quality content created by NetBet Italy, which means that in the future we can expect the company to further strengthen its presence in the Italian regulated market and expand its portfolio. It will also improve player commitment by adding new, unseen content to its portfolio, which players can access by opening the NetBet Italy website.
Also commenting on the partnership, Christopher Reid, Account Director for 1X2 Network, said: “We are delighted to partner with NetBet Italy. Our games have a strong track record in the Italian market so it’s fantastic to sign with such a leading brand there and we believe that our innovative and engaging games will resonate well with NetBet Italy’s players.”
Officially founded in 2008, NetBet.it is a “single-member BPG SRL site.” It is the first online gaming company in Italy, meaning that is already established as a leader, and is licensed by the Customs and Monopolies Agency (ADM).
1X2 Network, officially launched in 2002, is a UK-based content supplier and aggregator. Its customized content is one-of-a-kind and that’s why it is considered the leading UK-based aggregator, which means that it allows operators to combine the well liked game with their specific brand and brand mark. Besides having aggregated content from a selection of third party vendors via 3PI (3rd party interface), this supplier is at the forefront of HTML5 development with a diverse portfolio of table games, sports and slots.
Source: “NetBet Italy and 1×2 Network Announce Partnership”, European Gaming, September 25, 2023
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